Why Should I Use Customer Testimonials?

Testimonials are marketing gold. By sharing current customers’ stories, you create trust. And trust sells. You can overcome a potential client’s objections by presenting actual, satisfied customers. Not just some promotional copy of you saying how great you are. People have a natural distrust of marketing materials and sales people. Your potential clients want to hear from real people who have used your product or service. Word of mouth marketing is a powerful tool. Make sure you use it.