Post by account_disabled on Mar 6, 2024 8:01:49 GMT
b2b video marketingVideo is a particularly widespread format and appreciated for its effectiveness: the immediate usability of the contents, the transparency of the message and the ease with which it is possible to generate emotional involvement are the main reasons for integrating B2B video marketing within the digital strategy. Thanks to digitalisation and progress in the field of online communication, companies also have the opportunity to adapt and implement solutions that meet the needs of a constantly evolving market. What is there to know? Find out by continuing to read today's article. B2B video marketing: improve results with an effective tool Video marketing is an extremely innovative and functional technique, capable of attracting potential buyers with clear and immediate messages.
Companies, in addition to being aware of the opportunities that can Germany Phone Number be seized, must regularly update their strategy to offer fresh and creative content. Visual formats such as images, infographics and clips expose concepts - even complex ones - quickly, making learning easier, since our brain processes visual information 60 times faster than textual information. The impact of the phenomenon can be summed up with a striking fact: 65% of the population is made up of visual learners, as demonstrated by a survey conducted in 2015, which confirms that our average attention span is around 8 seconds. (Source: L. Conti, C. Carriero (2019). Content Marketing) Still not convinced? Here is some other interesting data (source HubSpot ): 81% of B2B companies integrate videos into their marketing strategy video playback on smartphones grows by 100% every year 78% of users view videos online every week 59% of users say they prefer videos to text content New Call-to-action Videos generate traffic , increase brand reputation on the topic covered and can improve commercial results.
There are at least 7 aspects that benefit immediately from the activation of a B2B video marketing strategy, discover them in the next paragraphs. 1) Web pages The progress of technology and digital transformation also have an impact on company sites which must be updated, both from the point of view of smart and easily navigable content, and from a graphic layout point of view. Responsive pages optimized for all devices, in addition to being rewarded by search engines, will offer the user a pleasant browsing experience . 2) SEO Including visual content is part of the activities planned for the SEO optimization of the blog and company website, essential for increasing traffic, dwell time and improving page positioning. In this regard, it is good to distinguish between first page searches - which include web pages, videos, documents and images - and video searches.
Companies, in addition to being aware of the opportunities that can Germany Phone Number be seized, must regularly update their strategy to offer fresh and creative content. Visual formats such as images, infographics and clips expose concepts - even complex ones - quickly, making learning easier, since our brain processes visual information 60 times faster than textual information. The impact of the phenomenon can be summed up with a striking fact: 65% of the population is made up of visual learners, as demonstrated by a survey conducted in 2015, which confirms that our average attention span is around 8 seconds. (Source: L. Conti, C. Carriero (2019). Content Marketing) Still not convinced? Here is some other interesting data (source HubSpot ): 81% of B2B companies integrate videos into their marketing strategy video playback on smartphones grows by 100% every year 78% of users view videos online every week 59% of users say they prefer videos to text content New Call-to-action Videos generate traffic , increase brand reputation on the topic covered and can improve commercial results.
There are at least 7 aspects that benefit immediately from the activation of a B2B video marketing strategy, discover them in the next paragraphs. 1) Web pages The progress of technology and digital transformation also have an impact on company sites which must be updated, both from the point of view of smart and easily navigable content, and from a graphic layout point of view. Responsive pages optimized for all devices, in addition to being rewarded by search engines, will offer the user a pleasant browsing experience . 2) SEO Including visual content is part of the activities planned for the SEO optimization of the blog and company website, essential for increasing traffic, dwell time and improving page positioning. In this regard, it is good to distinguish between first page searches - which include web pages, videos, documents and images - and video searches.