Post by account_disabled on Jan 24, 2024 6:29:00 GMT
Everyone appreciates a "Thank you". This is true in business, in personal relationships, and in marketing campaigns. Once a customer completes a certain process e.g. downloads your book, it may seem like the end of your collaboration. Indeed, this means an opportunity to develop further relationships. Improve the thank you page to strengthen connections with customers. How? Thanks for asking! Be kind and cordial The main purpose of any thank you page is to say thank you . A simple thank you goes a long way to building a relationship of trust and appreciation, so make sure the language on the page is sincere and heartfelt . Target's thank you message is clear and warm, puppies are of course always a good idea. Don't be afraid to put some personal phrases and humor. Let your creative side shine on the thank you page! Offer options for next action "Thank you" does not have to be "Goodbye".
Give customers offers and suggestions to keep them engaged : a demo, a popular blog post or a complementary product. Target offers three follow-up actions on the thank you page. Create positive feelings Case studies and test B2B Email List imonials are powerful content marketing tools. 60% of people are willing to give their personal information in exchange for case studies. Once potential customers have shown interest in your services, the thank you page is the perfect place to “serve up” success stories. Video – if you have it, use it Video is one of the most engaging content formats. Featured on a landing page, videos can increase conversions by 80%. Why not include them at a point when the user is ready to interact with the offer?
Compared to other calls to action (CTAs) that appear on the page, video is a soft sell approach, designed to entice those who have already shown interest. Use images There are many successful examples of text-based thank you pages. But images often make pages more attractive, inviting, and higher-returning. After three days, 65% of visual content is remembered, compared to 10% of text. Graphics should be bold, colorful and totally in line with the brand's look and feel. Make an irresistible offer Why not reward visitors who have already completed the required step? Give an offer, free trial, coupon or a discount on the thank you page to really show your appreciation. A special offer can be the opportunity to turn them into loyal customers. Thank you is often said at the end of a conversation, but not in the case of content marketing. No matter what stage your customers are at, grab every golden opportunity to strengthen your relationship with them. This includes the thank you page.
Give customers offers and suggestions to keep them engaged : a demo, a popular blog post or a complementary product. Target offers three follow-up actions on the thank you page. Create positive feelings Case studies and test B2B Email List imonials are powerful content marketing tools. 60% of people are willing to give their personal information in exchange for case studies. Once potential customers have shown interest in your services, the thank you page is the perfect place to “serve up” success stories. Video – if you have it, use it Video is one of the most engaging content formats. Featured on a landing page, videos can increase conversions by 80%. Why not include them at a point when the user is ready to interact with the offer?
Compared to other calls to action (CTAs) that appear on the page, video is a soft sell approach, designed to entice those who have already shown interest. Use images There are many successful examples of text-based thank you pages. But images often make pages more attractive, inviting, and higher-returning. After three days, 65% of visual content is remembered, compared to 10% of text. Graphics should be bold, colorful and totally in line with the brand's look and feel. Make an irresistible offer Why not reward visitors who have already completed the required step? Give an offer, free trial, coupon or a discount on the thank you page to really show your appreciation. A special offer can be the opportunity to turn them into loyal customers. Thank you is often said at the end of a conversation, but not in the case of content marketing. No matter what stage your customers are at, grab every golden opportunity to strengthen your relationship with them. This includes the thank you page.