Post by account_disabled on Dec 24, 2023 4:36:38 GMT
Mi Querido Watson , recognized as one of the highest-rated agencies in the sector by its clients, reaching 100% satisfied clients according to the Scopen Agency Study (October 2020), celebrates its 15th anniversary in Spain. Born in 2005 with the vocation to be the “partner in crime” of brands and the mission of putting customers at the center of their daily lives, the company has maintained its essence over the years by developing more than 760 campaigns. per year for more than 25 clients and completing a team of 40 professionals with extensive experience and an integrated vision of communication. Among the agency's clients are Orange, Jazztel, Santander Consumer, Banco Santander, Santalucía, The Style Outlets (Neinver), Solgar, Gestamp, ONCE, Las 3 Brujas, Motorola, Golosinas Vidal, Nivea, Fundación Repsol, Grupo Bergé, Irisbond , among others.
Throughout these 15 years, the company has completed different relevant milestones to accompany the changing needs of brands and successfully undertake the profound transformation of the sector, such Phone Number List as the launch in 2018 of its own 100% Digital Agency. , MORIARTY DIGITAL or the purchase of the Arista Madrid Agency to consolidate growth in the digital and strategic area. Cocreativity, axis of the positioning of My Dear Watson Currently, in a context in which the pandemic has convulsed brands and consumers, the agency is determinedly facing the new challenges of the future by evolving and betting on the Cocreativity concept as a philosophy. A philosophy in which innovation is catalyzed “with” consumers instead of solely “for” them . It is a creative path that implies an important transformation, where traditionally the way in which it is applied to one of the most directly involved parties such as creative agencies, key allies for brands, has not been analyzed.
The health crisis has provided the definitive impetus for the enhancement and development of this “shared value” , which is now the protagonist of communication efforts. A value that requires more than temporary tactical efforts, since it involves the adoption of a philosophy of active listening and collaboration that must be enhanced over time and from different angles. “ From My Dear Watson we have internalized that the development of this philosophy implies an inclusive creativity that must attend in a relevant way to simplicity, humility, knowing how to listen and real integration to later be able to find the powerful creative solution that will give form, content, image and word.” , says Antonio Pascual, CEO of Mi Querido Watson . “ We are convinced that ideas have no owner. They belong both to those who ask the questions, but also to those who question them , as well as to all those who find the best answer. ” Ideas must be the result of collaboration between business strategy and creativity, transcending the process.
Throughout these 15 years, the company has completed different relevant milestones to accompany the changing needs of brands and successfully undertake the profound transformation of the sector, such Phone Number List as the launch in 2018 of its own 100% Digital Agency. , MORIARTY DIGITAL or the purchase of the Arista Madrid Agency to consolidate growth in the digital and strategic area. Cocreativity, axis of the positioning of My Dear Watson Currently, in a context in which the pandemic has convulsed brands and consumers, the agency is determinedly facing the new challenges of the future by evolving and betting on the Cocreativity concept as a philosophy. A philosophy in which innovation is catalyzed “with” consumers instead of solely “for” them . It is a creative path that implies an important transformation, where traditionally the way in which it is applied to one of the most directly involved parties such as creative agencies, key allies for brands, has not been analyzed.
The health crisis has provided the definitive impetus for the enhancement and development of this “shared value” , which is now the protagonist of communication efforts. A value that requires more than temporary tactical efforts, since it involves the adoption of a philosophy of active listening and collaboration that must be enhanced over time and from different angles. “ From My Dear Watson we have internalized that the development of this philosophy implies an inclusive creativity that must attend in a relevant way to simplicity, humility, knowing how to listen and real integration to later be able to find the powerful creative solution that will give form, content, image and word.” , says Antonio Pascual, CEO of Mi Querido Watson . “ We are convinced that ideas have no owner. They belong both to those who ask the questions, but also to those who question them , as well as to all those who find the best answer. ” Ideas must be the result of collaboration between business strategy and creativity, transcending the process.