Post by account_disabled on Nov 22, 2023 11:00:47 GMT
If you have read the article " How to choose the SEO agency ", you will surely have come across the section that talks about links. What are they and why are they needed when doing SEO?
Contents of this article
What are links
Google and Links
The usefulness of links for Google
Links as signals for Google
What effect do links have on the site?
How do you fill the bucket faster?
Internal links? Yes please!
User signals
What are links
Link is the English term for connection. On the web in particular, links are C Level Executive List links between one site and another , or which connect two pages of the same site . Have you ever been on a site and found a clickable word or phrase within the text? If you clicked on it you will surely have gone to another page of the same site or directly to another site. Here... that's a link.
But why are they so important? To explain it to you I have to get a little more technical but don't worry: I'll make myself understood.
Google and Links
To draw up the search ranking for each phrase typed by users, Google relies on "signals". These signals are known as “ ranking factors ”. The more factors a site satisfies for certain topic clusters, the more trust Google will place in it.
Having the full trust of Google for a specific topic covered on the site, or rather, being considered more trustworthy than other sites, translates into being present in the search rankings in a clearly visible position (the first page).
To date, links are one of the three main signals taken into account by Google to determine its search ranking (in technical jargon: SERP).
But let's go even more specifically to help you understand why you should try to earn links to the site and also use this technique to link to your internal pages.
The usefulness of links for Google
links for SEO
Why does Google consider links so important ?
As you know, Google is a search engine that scans far and wide everything on the web and is always "hungry" for new content to store in its index.
When Google scans a site with its "spider" (Googlebot), it acquires information and tries to understand what the contents of the pages are about in order to catalog them correctly (indexing). I'll tell you right away that if they don't like a page they won't index it at all. When he gets stuck like that, no one will ever find him through research unless you can change his mind.
Contents of this article
What are links
Google and Links
The usefulness of links for Google
Links as signals for Google
What effect do links have on the site?
How do you fill the bucket faster?
Internal links? Yes please!
User signals
What are links
Link is the English term for connection. On the web in particular, links are C Level Executive List links between one site and another , or which connect two pages of the same site . Have you ever been on a site and found a clickable word or phrase within the text? If you clicked on it you will surely have gone to another page of the same site or directly to another site. Here... that's a link.
But why are they so important? To explain it to you I have to get a little more technical but don't worry: I'll make myself understood.
Google and Links
To draw up the search ranking for each phrase typed by users, Google relies on "signals". These signals are known as “ ranking factors ”. The more factors a site satisfies for certain topic clusters, the more trust Google will place in it.
Having the full trust of Google for a specific topic covered on the site, or rather, being considered more trustworthy than other sites, translates into being present in the search rankings in a clearly visible position (the first page).
To date, links are one of the three main signals taken into account by Google to determine its search ranking (in technical jargon: SERP).
But let's go even more specifically to help you understand why you should try to earn links to the site and also use this technique to link to your internal pages.
The usefulness of links for Google
links for SEO
Why does Google consider links so important ?
As you know, Google is a search engine that scans far and wide everything on the web and is always "hungry" for new content to store in its index.
When Google scans a site with its "spider" (Googlebot), it acquires information and tries to understand what the contents of the pages are about in order to catalog them correctly (indexing). I'll tell you right away that if they don't like a page they won't index it at all. When he gets stuck like that, no one will ever find him through research unless you can change his mind.