Post by account_disabled on Nov 22, 2023 10:59:51 GMT
In this guide, I will explain some essential elements to optimize a website for Google , so that it respects the BigG guidelines (I like to call it that) and is shown in its search rankings. How to optimize a site for Google is therefore a guide to on-page SEO optimization , a fundamental basis for allowing the most advanced positioning techniques to be effective in the shortest possible time.
Contents of this article
What does it mean to B2B Email List optimize a website for Google?
Mobile First
Take care of technical SEO
The Core Web Vitals
Optimize a website for Google: Take care of the site's contents
Markup Schema.org
UX or User Experience
Internal linking
Optimizing a website for Google: Conclusions
What does it mean to optimize a website for Google?
Optimizing a website for Google means ensuring that it respects its guidelines and can therefore satisfy the various "ranking" factors, necessary to enter the search rankings and position itself as high as possible.
You might tell me: but is this enough to be on the front page ? Depends. It depends on the competition there is for that particular keyword for which you would like to come first on Google. But I'm sure of one thing. No matter how much effort you make, if a site is not optimized , you can invest all the money you want in SEO , but you will never get the desired results or, if you did, it would only be for a short period.
Today, pleasing Google is no longer as easy as it used to be. Years and years ago, a few tricks were enough to position yourself on the front page . Today we need substance and work. And the first job to do is to optimize the site from a purely technical point of view.
Let's begin.
Mobile First
mobile first website optimization
Google launched its "bot" for scanning website pages way back in 2018 , mainly considering the mobile version (the one seen on smartphones, so to speak).
Even today, however, we see sites that on mobile contain elements that are too small or images that go beyond the edges of the display. And not only.
When creating websites , it is essential today to start designing them first for smartphones and then for all other devices. It is also important that the site can also be consulted well from PCs and tablets .
But let's be clear that today Google judges your site by its mobile version.
For this you should:
make your site responsive (adaptable to any type of device)
correctly resizes the images contained in it
make videos and embedded maps responsive with iframe
If you can, avoid pop-ups that cover the entire display so as not to detract from the user experience
make it complete with the same contents and menus as the desktop version
Take care of technical SEO
website seo
SEO , as we have said on other occasions on this site, is that set of activities to optimize a website and allow it to be indexed and positioned on search engines.
Contents of this article
What does it mean to B2B Email List optimize a website for Google?
Mobile First
Take care of technical SEO
The Core Web Vitals
Optimize a website for Google: Take care of the site's contents
Markup Schema.org
UX or User Experience
Internal linking
Optimizing a website for Google: Conclusions
What does it mean to optimize a website for Google?
Optimizing a website for Google means ensuring that it respects its guidelines and can therefore satisfy the various "ranking" factors, necessary to enter the search rankings and position itself as high as possible.
You might tell me: but is this enough to be on the front page ? Depends. It depends on the competition there is for that particular keyword for which you would like to come first on Google. But I'm sure of one thing. No matter how much effort you make, if a site is not optimized , you can invest all the money you want in SEO , but you will never get the desired results or, if you did, it would only be for a short period.
Today, pleasing Google is no longer as easy as it used to be. Years and years ago, a few tricks were enough to position yourself on the front page . Today we need substance and work. And the first job to do is to optimize the site from a purely technical point of view.
Let's begin.
Mobile First
mobile first website optimization
Google launched its "bot" for scanning website pages way back in 2018 , mainly considering the mobile version (the one seen on smartphones, so to speak).
Even today, however, we see sites that on mobile contain elements that are too small or images that go beyond the edges of the display. And not only.
When creating websites , it is essential today to start designing them first for smartphones and then for all other devices. It is also important that the site can also be consulted well from PCs and tablets .
But let's be clear that today Google judges your site by its mobile version.
For this you should:
make your site responsive (adaptable to any type of device)
correctly resizes the images contained in it
make videos and embedded maps responsive with iframe
If you can, avoid pop-ups that cover the entire display so as not to detract from the user experience
make it complete with the same contents and menus as the desktop version
Take care of technical SEO
website seo
SEO , as we have said on other occasions on this site, is that set of activities to optimize a website and allow it to be indexed and positioned on search engines.