Post by account_disabled on Oct 26, 2023 7:38:56 GMT
These three tips will help you to build relationships (and high-quality backlinks): Find people to build relationships with Get on their radar Pay it forward 1. Find people to build relationships with One of the quickest and most effective ways to find targets for link building/relationship-building is to reverse engineer your competitors with Ahrefs’ Site Explorer. Here’s how: Enter your domain Go to the Link Intersect report Enter a competitor’s domain Click “Show link opportunities” Reverse engineer your competitors with Ahrefs' Site Explorer This will show you the websites that link to your competitor, but not you. Link Intersect report results, via Ahrefs' Site Explorer From here, manually review the list for the best, most relevant domains. For example, if you represent a martech SaaS, you can aim to target only DR 50–90 domains that are operating in a marketing niche. Once you’ve got a shortlist of relevant domains, you can plug them into Ahrefs’ Batch Analysis tool to bulk-check their traffic. Ahrefs' Batch Analysis result If they don’t have much, I’d generally recommend ruling them out.
After this, you just need to identify decision-makers in Office 365 Email List these companies. Depending on the size of the company, different people can be in charge of link building: Small companies – CEO, CMO, any marketing or content-related position. Mid-size companies – People who take on marketing-related positions, with a focus on SEO and organic growth (e.g., Growth Marketing Manager, SEO Manager, Editor, etc.). Big companies and enterprises – Focus on SEO-related positions (e.g., Head of SEO, SEO Manager, Link Builder, Outreach Specialist, etc.). Your best bet is to build relationships with people who are directly involved in SEO on a day-to-day basis. 2. Get on their radar The outreach process requires a certain level of creativity, not to mention patience. I recommend you start building connections with editors on LinkedIn or Twitter instead of bombarding them with outreach emails immediately. Learn more about their interests, what kind of content they publish, and their experience.
After this research, you can engage with their content regularly to get on their radar. The comments you leave must be meaningful and genuine, i.e., not just a “Great post!” comment but something that brings value to the discussion. Make an effort and try to forget about your ulterior motive of links. For example, by leaving these meaningful comments, Alexandra Tachalova was invited to Aaron Anderson’s podcast as a guest speaker (and got a link and a few nice mentions as a bonus!): Interaction between Alexandra Tachalova and Aaron Anderson in LinkedIn comments 3. Pay it forward One of the easiest ways to connect with someone and start building relationships is to do something for them without expecting anything in return. For example, you can: Include their business in your roundup article. Mention their case study in your upcoming guest post. Interview their founder for your blog. Share their social media posts with your audience. Help them with a comment and upvote on ProductHunt, etc. Steven Macdonald recently shared a fantastic tactic on how he builds links by giving first. And by giving, he means giving a backlink—for free. He uses Ahrefs to find the best opportunities for this. Here’s how: Go to Site Explorer Enter the site you want a link from Go to the Organic keywords report Filter for keywords in positions
After this, you just need to identify decision-makers in Office 365 Email List these companies. Depending on the size of the company, different people can be in charge of link building: Small companies – CEO, CMO, any marketing or content-related position. Mid-size companies – People who take on marketing-related positions, with a focus on SEO and organic growth (e.g., Growth Marketing Manager, SEO Manager, Editor, etc.). Big companies and enterprises – Focus on SEO-related positions (e.g., Head of SEO, SEO Manager, Link Builder, Outreach Specialist, etc.). Your best bet is to build relationships with people who are directly involved in SEO on a day-to-day basis. 2. Get on their radar The outreach process requires a certain level of creativity, not to mention patience. I recommend you start building connections with editors on LinkedIn or Twitter instead of bombarding them with outreach emails immediately. Learn more about their interests, what kind of content they publish, and their experience.
After this research, you can engage with their content regularly to get on their radar. The comments you leave must be meaningful and genuine, i.e., not just a “Great post!” comment but something that brings value to the discussion. Make an effort and try to forget about your ulterior motive of links. For example, by leaving these meaningful comments, Alexandra Tachalova was invited to Aaron Anderson’s podcast as a guest speaker (and got a link and a few nice mentions as a bonus!): Interaction between Alexandra Tachalova and Aaron Anderson in LinkedIn comments 3. Pay it forward One of the easiest ways to connect with someone and start building relationships is to do something for them without expecting anything in return. For example, you can: Include their business in your roundup article. Mention their case study in your upcoming guest post. Interview their founder for your blog. Share their social media posts with your audience. Help them with a comment and upvote on ProductHunt, etc. Steven Macdonald recently shared a fantastic tactic on how he builds links by giving first. And by giving, he means giving a backlink—for free. He uses Ahrefs to find the best opportunities for this. Here’s how: Go to Site Explorer Enter the site you want a link from Go to the Organic keywords report Filter for keywords in positions